Cinemagraphs at the EG Conference 2015

Tweet about this on TwitterShare on FacebookShare on TumblrShare on Google+Share on LinkedInShare on RedditBuffer this pageEmail this to someone

First off, the EG Conference is awesome. If you haven’t heard of it yet, you’re not alone. It may be the best-kept secret in the world of conferencing and unlike any other gathering you’ve been to. But those who come know that EG is the touchstone for innovators in just about every imaginable field, and each year, the conference is simply unforgettable. The people who attend EG are makers and doers of extraordinary things. They are breakers of boundaries and explorers of frontiers and busters of myths. They are inventors and educators, artists and designers, writers and thinkers, scientists and engineers, musicians, magicians, the young and old, the famous and the undiscovered, full of wonder, curiosity, and surprises.

Mark Siddall by Asa Mathat

Read more.

Cinemagraph Learnings from Down the Street

Tweet about this on TwitterShare on FacebookShare on TumblrShare on Google+Share on LinkedInShare on RedditBuffer this pageEmail this to someone
We’re excited to welcome our first guest writer to The Flixel Blog. Josh Rose is a modern renaissance man. In addition to being the Chief Creative Officer for Weber Shandwick, one of the world’s largest marketing agencies, Josh is also a passionate and talented street photographer. Having recently joined the Flixel Community, Josh reached out to us and offered to share his insights on street photography and cinemagraphs…

I am CCO at an agency that frequently creates cinemagraphs for our clients. So, I’ve been aware and versed in the medium for a while. I’m a big fan of progress and new media types and this is one of the best I’ve seen in a while. I’ve also been a fairly avid street photographer for a number of years. Recently, I’ve begun putting the two things together. And I like how it’s pushing my work, both personally and professionally. And if you’re looking to take your image-making into new territories, I highly recommend giving it a shot. Much has already been written about how to use cinemagraphs for business, but for you street photographers and artists out there looking to try something new, a few learnings from just down the street:

 Suit and Tie

Suit and Tie, 2015. By Josh S. Rose

Photographer, meet cinematographer.

You’re balancing two distinct roles when you make a cinemagraph. On the one hand, the same rules apply to making a cinemagraph that apply to your still photos – composition, light and all the rules of good still photography. That hasn’t changed. But you’re suddenly tasked with thinking about video, too. That’s a new element. And, like a cinematographer, you have to consider the role and meaning of that element. Its relevance and position in the frame. Also, technical issues that are particular to video, like keeping your camera still, staying aware of overlapping elements and how the video portion will loop. I’ll get into some of those specifically in a minute. But just from an approach standpoint, learn to switch back and forth between mindsets and you’re well on your way to making compelling work.

The emotion of motion.

The medium is new enough that having anything that moves is going to have a wow factor, but that’s going to wear off. The most effective cinemagraphs will use movement in conceptual ways. Or in ways that have the same emotional effect as a really good street shot – which often hinges on the unexpected, surreal or some amazingly coincidental confluence of things that make you feel special for bearing witness to it. This is tough in a medium like street shooting which doesn’t usually entail much pre-planning. Eventually, though, it becomes second nature to ideate the video component of a shot along with everything else. It’s just a new muscle. Now when you’re walking and observing the world, you’re free to think about the symbols and emotions inherent in moving objects, too. The dance of a fire on the end of a matchstick, the slow drip of a faucet, the hint of wind on a freezing day – these things can have huge emotional impact to an audience.

Hair Care, 2015. By Josh S. Rose

Read more.

Using Cinemagraphs in Facebook Ads

Tweet about this on TwitterShare on FacebookShare on TumblrShare on Google+Share on LinkedInShare on RedditBuffer this pageEmail this to someone

Facebook wants to help you grow your business

Looking to market your business on social media? Facebook’s Creative Shop aims to boost marketing ROI, assisting businesses, (big and small), with their Facebook and Instagram ads. Facebook Creative Shop describes how, “Telling the story of your business on Facebook can be as challenging as it is important.” We’re all in the storytelling business. The way your company is perceived and recognized is through the art of storytelling. With over two million advertisers using Facebook, it’s important to make your ads stand out above the rest. Facebook Creative Shop is here to help.

Cinemagraph Ad by Sherif Mokbel

What is Facebook Creative Shop?

“Facebook says it wants to help marketers and brands be more creative and increase the impact of their work by collaborating with a growing team of specialists who work at a special division within the company,” says Matt Kapko, senior writer for CIO.

Consisting of 130 employees around 30 global locations, Facebook Creative Shop provides marketing skills, specific insights and creative production to companies looking to market their business on Facebook and Instagram. Their goal is to ultimately help businesses succeed by working to improve the quality of campaigns.

They’re the brains behind the social platform. They know how Facebook and Instagram operate. They have access to the data, and they know what makes a social media marketing campaign successful. The best part: the consulting is free. The payment comes in the form of ad buys.

Cinemagraphs: The Secret Weapon

According to Mark D’Arcy, Facebook’s CCO, there is a massive shift in the way we connect with our consumers, as we now “have the ability to connect in real time with the people that we care most about in the world.” Being bombarded by ads is tiring, and people have learned to tune it out. Advertising is used to advert attention, as the word itself gives away. Facebook Creative Shop wants to help brands play a more engaging, yet less intrusive role in the way that they advertise, and the answer is cinemagraphs.

Cinemagraph Ad by Michel Molder

Read more.

Cinemagraphs Created with Flixel (GIF Versions)

Tweet about this on TwitterShare on FacebookShare on TumblrShare on Google+Share on LinkedInShare on RedditBuffer this pageEmail this to someone

Cinemagraph Pro makes it easy to created beautiful cinemagraphs for the web, social media and all forms of digital marketing. The cinemagraphs on this page have been exported and added to this page as animated GIFs. To learn more about using HD quality video for your cinemagraphs instead of animated GIFs, check out this blog post.

To see these images in their original HD format just click on the cinemagraph.

Cinemagraphs created with Flixel Cinemagraph Pro

Cinemagraph created with Flixel Cinemagraph Pro

Read more.