Okay, we all know that "Content is King" and that compelling content is essential for the success of a business... but, we live in a highly visual world, one which is rapidly shifting towards video as the most powerful form of communication. Video breaks boundaries and tells visual stories in a way that text and photos never could, thus changing what kind of content should be king for your business.
Consumer adoption of video supports this, with video projected to drive about 80% of total global internet traffic in 2020.
The Rise of Video on Social Continues
Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.
Take a moment to wrap your head around that. There are currently 7.4 billion people on this planet, with a little over 1.6 billion of those people on Facebook. That means that on average, each person on Facebook watches a little under 5 videos daily on the network, double the amount since April 2015. Without having to click or tap play, videos come to life in News Feed and start playing without sound. If you haven't noticed, videos under 30 seconds also auto-loop! I've even caught myself watching the same video multiple times without noticing... Yes, it was a cat video.
Can you guess which social network's video views are even greater than Facebook's?
Filed Under: Facebook, instagram, social media, Marketing, twitter, Advertising