Our focus at Flixel has been to create the most intuitive apps for cinemagraph creation. Everyday we work to improve our apps, adding new features and taking feedback from our loving Flixel Community. While all of this has been going on, we’ve also been working on a few more things. Our speciality is creating single purpose apps that simplify tedious and time consuming photo and video processes. With this in mind, we saw an opportunity to develop an app for the creation of timelapses.
Timelapses are a popular genre that capture a scene and speed it up in rapid time. The effect is mesmerizing and transfixing. What would normally take minutes, hours or days to experience, comes to life in a fraction of the time. Flowers bloom, cars race by, and stars soar through the sky.
Why a timelapse app? We were inspired by our Cinemagraph Pro users when we noticed the increase in timelapse cinemagraphs appearing on Flixel.com. The content our community creates with our tools continues to motivate us to improve our software, as well as develop new apps for visual storytelling.
Please welcome our newest app, Persecond. Beautiful timelapse videos have never been easier to make. Import an image sequence, trim the length, adjust the speed and playback direction, and you’re done. Export in broadcast quality. Try it for free today.
This will be the quickest and easiest tutorial you’ve ever experienced. Why? Because Persecond is the quickest and easiest app to use for the creation of timelapses. Timelapse is a technique in cinematography where the frequency of frames (the frame rate) is much lower than the playback speed. When you replay the sequence at a normal speed, time appears to be lapsing, or rather moving at a faster speed.
Video captures an entire scene, telling stories and connecting with viewers. Video can be educational, entertaining and moving. We’ve recently partnered with one of the best stock video sites available on the market, and we can’t wait to show you the possibilities. VideoBlocks has over 100,000 videos waiting to be repurposed and made into something new. Flixel friends can get a free 7 day VideoBlocks subscription here.
People crave knowledge and connection, which is why social media has become a significant part of the everyday western society. We are in a content driven world where our viewers and followers demand high quality content on a regular basis. We’ve got the perfect solution for you.
Social media is continuously evolving. Most social networks began with text, shifted to photography, and now support HD video as a means of expression. Video breaks boundaries and tells visual stories in a way that text and photos never could. Earlier this year, Facebook released an unbelievable stat that really drives home the point that it’s all about video on the world’s most popular social network.
Everyday there are 4 billion video views on Facebook. Take a moment to wrap your head around that. There are currently 7.3 billion people on this planet, with around 1 billion of those people on Facebook. That means that on average, each person on Facebook watches 4 videos daily. Without having to click or tap play, videos come to life in News Feed and start playing without sound. Auto-play has lead to an increase in daily views, as Facebook counts a 3 second or more watch period as 1 view. It also helps that native video has a better organic reach then status updates, links, and photo posts. See the stats on Facebook average organic reach below.
It’s not only on Facebook that we’re seeing an increase in video content. On Twitter, 70 percent of users report watching videos found in their feed. What this means is that many users are discovering new video content on Twitter, which is a key insight for advertisers when looking at running campaigns on the platform.
It’s a worldwide video revolution
Even with the somewhat questionable view calculations on Facebook, the desire to create, collect and engage with content on social media is becoming a natural part of human nature. Not only are people watching more videos, they’re creating more too… a lot more. In just one year, the number of video-posts created per person on Facebook increased 75% globally. Thinking back to a year ago, scrolling through the Newsfeed, you’d encounter lots of status updates and photo posts, with the rare video hidden between the banter. Now, it seems like nearly every third post is a video, breathing life and movement into our daily scrolls as we thumb through the latest posts on our mobile phones.
While thousands of cinemagraphs are uploaded to our site, we curate only the best for our thematic galleries. Not only does this allow new and old users to develop ideas for their own cinemagraphs, it helps to show the diversity and possibilities of cinemagraphs as a medium.
Car cinemagraphs in advertising
One of our newest galleries, Automotive, is special to our hearts. Just a few short weeks ago, Mercedes Benz released the first Canadian Instagram cinemagraph ad, highlighting the new AMG GT. Flixel was lucky to be a part of this creation, working with a talented team to bring this car to life with motion. The creative, seen below, blends the still, sleek, bright yellow AMG GT, with the fluid, looping clouds overhead. Speed, luxury, elegance; this cinemagraph captured the essence of automotive brilliance. This cinemagraph was displayed all over social media and on the Mercedes online magazine.
It was after this ad was released, that we added the Automotive gallery. Not only do we love cars, but our Flixel community loves them too. Big, small; orange, silver; fast, slow; but all of them beautiful. Check out a few of our favourites below, and make sure to visit the gallery.