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Q&A with Singer Brooklyn Doran on Cinemagraph Music Video

September 19, 2016 by Mehek Seyid


Music videos have always been a space where new concepts and techniques are used to evolve visual storytelling and music. When we saw that fellow Canadian and singer Brooklyn Doran used cinemagraphs in her new music video, we wanted to find out more about how cinemagraphs became a part of her story and her new album, These Paper Wings.

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Filed Under: cinemagraph pro, Music Videos

Vertical Video: It's Time to Use Vertical Cinemagraphs for Digital Marketing

September 12, 2016 by Cassandra King


Shift to Vertical

For over 60 years we've watched video horizontally. That's how the video evolution started thanks to TV and cinema being our main source of consumption. That's changing. And changing fast - here's why you should care.

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Filed Under: News, social media, Marketing

GIFs vs HD Cinemagraphs

September 06, 2016 by Robert Lendvai


It's Time to Stop Using Tech from the 80s

Crazy as it sounds, most people still use technology created in 1987 to “show-off” their cinemagraphs on the web. You heard it here. The infamous GIF file format dates back to the dark ages — long before the birth of the Internet. Why the heck is it still around?

We all love seeing GIFs used for memes and looping cat videos. Heck, one silicon valley startup even raised an ungodly sum of money as a platform for sharing animated GIFs. Unfortunately, the GIF file format was created for tiny little images made up from a handful of colors.

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Filed Under: GIF, instagram, News, cinemagraphs, facebook ads, twitter

Cinemagraphs vs. Still Photos in Facebook Ads

August 29, 2016 by Mehek Seyid

Small Business Case Study:
Toronto Startup inkbox


Social advertising is an accessible way for businesses of all sizes to scale their operations. For many organizations, particularly small-medium businesses (SMBs) that have limited resources, maximizing the effectiveness of their social advertising is especially critical to achieving their objectives with certain cost-efficiencies. To do that, businesses require an effective plan that not only relies on their targeting, copywriting and optimization, but also their creative.

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Filed Under: facebook ads, case study, inkbox, cinemagraph ads, smbs, a/b test

It's Time to Use Video in Your Content Marketing Strategy

August 26, 2016 by Cassandra King

Okay, we all know that "Content is King" and that compelling content is essential for the success of a business... but, we live in a highly visual world, one which is rapidly shifting towards video as the most powerful form of communication. Video breaks boundaries and tells visual stories in a way that text and photos never could, thus changing what kind of content should be king for your business.

Consumer adoption of video supports this, with video projected to drive about 80% of total global internet traffic in 2020

The Rise of Video on Social Continues

Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion.

Take a moment to wrap your head around that. There are currently 7.4 billion people on this planet, with a little over 1.6 billion of those people on Facebook. That means that on average, each person on Facebook watches a little under 5 videos daily on the network, double the amount since April 2015. Without having to click or tap play, videos come to life in News Feed and start playing without sound. If you haven't noticed, videos under 30 seconds also auto-loop! I've even caught myself watching the same video multiple times without noticing... Yes, it was a cat video.

Can you guess which social network's video views are even greater than Facebook's?

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Filed Under: Facebook, instagram, social media, Marketing, twitter, Advertising

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