Creatives around the world rely on Adobe apps and services. With the 2014 release of Creative Cloud, Adobe introduced improved versions of their desktop apps along with several new mobile apps.
These new connected Creative Cloud apps and services give you all the tools and assets you need to create amazing work across desktop and mobile devices. Now, with Flixel’s integration with Creative Cloud, and Behance support for Flixel HD and 4K cinemagraphs, creation with Flixel Cinemagraph Pro and Adobe apps like Photoshop and Premiere Pro is even better.
As Adobe learned from their 2014 survey of 1,000 creative professionals, the need to “create more, at a faster speed” is the #1 concern of their community. Flixel Cinemagraph Pro has always been the the fastest and easiest way to create high-quality cinemagraphs. What used to take hours or even days, can now be accomplished in minutes with Cinemagraph Pro. Unlike Beck and Burg, the NYC-based photographers that are synonymous with cinemagraph ads for top fashion brands, most creatives just don’t have the luxury of spending a few weeks in production on a cinemagraph.
By, Giulio Sciorio
With Cinemagraph Pro’s Creative Cloud integration, creatives can easily work between Photoshop for image adjustments and technical touchups, and Cinemagraph Pro for the creation of their living photos. “My workflow depends on Adobe Creative Cloud and Flixel Cinemagraph Pro, ” said Guilio Sciorio from smallcamerabigpicture.com. “Being able to move my work easily to and from Creative Cloud ensures a smooth and elegant workflow which is what I’ve become accustomed to working with Cinemagraph Pro from day one. The process of using Cinemagraph Pro with Creative Cloud is not only effective but fun.”
Flixel Cinemagraph Pro and Adobe Creative SDK
Flixel was among the first developers to tap the power of the Adobe Creative SDK and added integration between Cinemagraph Pro for iPhone and iPad in the December 2014 release of version 3.0 the app. “We are thrilled that our community of users can now leverage the many benefits that Adobe’s Creative SDK provides with Cinemagraph Pro, ” said Flixel CEO Philippe Leblanc. “Our fast-growing community of Flixographers can now easily make their cinemagraphs stand out with text overlays, lighting, blur, sharpness, drawings and many other amazing effects.” Flixel plans to continue to update both Cinemagraph Pro as new features are enabled with Adobe Creative SDK.
Inspired by the Hitchcock genre-defining film Psycho, Bates Motel is a runaway hit thriller on A&E. The show follows main characters Norman and Norma bates, son and mother, as they move to a small town and take over an old, grungy hotel. Murder, conspiracies and lust, this drama packs in a lot of action with a passion-filled plot. As the show progresses, viewers and fans watch as Norman slowly looses his mind, and as Entertainment Weekly put it, “more or less becoming who fans expected when the Psycho-inspired show first began.” With the season 3 premiere of Bates Motel set to air on March 9th, A&E wanted to try something newsworthy and exciting for the promotion; they wanted to try creating cinemagraphs.
Flixel Cinemagraphs: Homage to Psycho
If you’ve seen Hithcock’s Psycho, you’ll quickly pick up on the clear reference being made in this cinemagraph series. Stark, black and white images depict Norman and his mother, Norma, standing eerily in a room with white walls and obscure objects. With Flixel Cinemagraph Pro, the infamous rocking chair shot is brought to life, telling a story through the simple and creepy rhythm of the chair infinitely moving back and forth. Already, we can see that the Bates Motel cinemagraphs posted to Facebook, Twitter, Instagram and Tumblr are getting a lot of engagement. Thousands of shares, and many comments; by looking at the interactions, it’s clear that fans are drawn to these hybrid photos. Check out the example below of the original Pyscho rocking chair photo, next to its new hybrid counterpart.
Guy Slattery, EVP of Marketing for A&E noted, “In the first couple of seasons, we wanted to avoid referencing ‘Psycho’ too overtly… but I think everyone understands that this is a very different and original story, [so] we thought it’d be fun to sort of nod to the heritage.” Slattery also discusses how, “Freddie Highmore has really made Norman Bates his own and those Anthony Perkins images from the original shoot are so iconic, we thought, ‘Wouldn’t it be fun just to try and recreate them with Freddie? It’s really just something for the fans, the people who sort of get it.”
On Set & Creative Direction
The creative direction and execution of this shoot came from pro photographer, Dylan Coutler, with the help of Fixel CCO, Mark Homza. With the work of the A&E team, we managed to create stunningly eerie cinemagraphs that will live on forever, much like the story of Psycho.
Flixel took to the Red Carpet on Saturday with Lincoln Motors at the Spirit Awards. The Lincoln Motor Company was a major sponsor, and their Hybrid MKZ was front and centre at the event with a live cinemagraph shoot for attendees. Held in Santa Monica, the day before the Oscars, the Spirit Awards brings together Hollywood A-Listers and filmmakers in celebration of independent films.
MKZ Hybrid Ad with Matthew McConaughey
Lincoln Motors has created a series of commercial advertisements featuring Matthew McConaughey; the most famous being the third commercial in the series,“Bull”. In their most recent ad, “Balance,” McConaughey is seen in Griffith Park in front of the L.A. skyline while pondering the MKZ Hybrid’s balance of beautiful design and fuel efficiency. Urban and rural imagery, nicely juxtaposed, underscores the idea that luxury car buyers need not compromise on style to be environmentally responsible.
Hybrid Car, Hybrid Photography
This commercial was the main inspiration for this MKZ Flixel shoot. Attendees were encouraged to sit in the sleek Lincoln Hybrid with the L.A. backdrop, and we captured and created a living photo for them to share on social media. For every social share, Lincoln is making a charitable contribution. Creating these hybrid photos was made easy shooting 4K footage with the Panasonic GH4, and editing the video in Cinemagraph Pro. Check out some of the cinemagraphs on Lincoln Motors Flixel page, and easily share them on your Facebook, Twitter, Tumblr and Google+ accounts! Don’t forget to #MKZHybrid
Lindsay Adler is a NYC-based portrait and fashion photographer. Her work includes accessory lines, hair campaigns and TV promos, to name a few. As a professional photographer, Lindsay is always searching for ways to set herself apart.
“There are so many images everywhere, how do you stand out?” Lindsay stresses that every image needs to have impact, and to create that high-impact one of the key elements “is motion and movement. You’re capturing that moment in time.” With a new focus on creating eye-catching cinemagraphs, Lindsay is already ahead of the curve.
Producing a Cinemagraph
Flixel was an integral part of Lindsay’s most recent cinemagraph shoot which features whimsical brides, balloons, sparklers and cascading flowers. “One of the things that I thought was always so powerful about photography, is that I could take any idea in my mind; any beautiful thing that I envisioned and bring it to life.”
Using the Panasonic Lumix GH4, Lindsay shot 4K video and created stunning living photos using Flixel Cinemagraph Pro for Mac. For Lindsay, the idea of a cinemagraph is ‟bringing a still image to life.” With 4K video, a single frame looks just as good as a photo. The image just has more detail, more vibrancy and more depth to it.”
Flixel will be showcasing Lindsay’s wedding-themed cinemagraphs at WPPI, the massive Wedding & Portrait Photography Conference & Expo in Las Vegas from February 26 to March 5. We’re excited to be a part of the Panasonic booth and the Lumix Lounge, where we will be doing Cinemagraph Pro demos and talking hybrid photos in the #LumixLounge. Check out Lindsay’s Making-Of cinemagraph shoot.
Daria Khoroshavina is a 25 year old from Russia. She has teaching degrees in both English and Japanese. Describing herself as a hardworking and passionate experimentalist, her love for photography eventually outweighed her background in teaching. Simply put, photography for Daria is the “power to create what doesn’t exist, to tell stories and make people feel beautiful.”
As a young student, Daria started photographing friends and learning about fashion portraiture. She continued shooting along with teaching and doing other jobs for about a year after graduating until she decided that photography is the only thing that truly makes her happy. Though fashion is probably her favourite thing to shoot, Daria loves to experiment with techniques and different styles, which is one reason why she was drawn to create cinemagraphs.
Discovered by Flixel on Behance, a network of creative Adobe users, Daria’s work is celebrated by artists from around the globe. We were immediately impressed and mesmerized by her Kitchen Ghosts cinemagraphs and had to reach out.