Sharing Your Cinemagraphs on Tumblr

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In this tutorial, we outline the 3 best ways to share your Flixel cinemagraphs on Tumblr.

#1 GIF

Using Cinemagraph Pro for Mac, export a GIF and upload it as a photo to your Tumblr account. The GIF will auto-loop and auto-play on newsfeed and on your Tumblr page.

#2 MP4

Though GIFs are a great method for sharing your work on Tumblr, posting a video of your cinemagraph allows for higher resolution and more frames. Export a looped .mp4 version of your cinemagraph and upload as a video. The cinemagraph will auto-loop and auto-play on newsfeed, but requires a click-to-play on your Tumblr page.

#3 Embed

Once you’ve created your cinemagraph in our app, simply upload it to your Flixel profile, and use the unique embed code to paste into the “video from web” option. The embed will have an outbound link in the newsfeed, but will auto-loop, auto-play and be optimized for all devices when viewed on your Tumblr page..

Cinemagraphs are Here to Stay

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Fads vs. Media

Everyday, cinemagraphs evolve. As more people create and experiment with the medium, the more it becomes obvious that this isn’t a “one-trick-pony”. There’s something special here.

Fads; we’ve all been through them. Perms, tie dye and tamagotchis. How about photo effect fads, like HDR, grain and selective colouring? These techniques come and go, (and sometimes return), while the medium remains throughout – the medium being cinemagraphs, in our case.

selective colour

Selective colouring, by Brandon Godfrey

Here’s how to tell the main difference. Fads, in the form of an editing technique, can be applied to mediums. HDR, grain and selective colouring can be applied to photography, videography, and cinemagraph creation. Without media, these techniques are unable to exist.

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Video: 5 Myths About Cinemagraphs

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In this video, we bust 5 common myths about cinemagraphs.

#1 Cinemagraphs take hours or days to create just one.

FALSE. With Cinemagraph Pro for Mac, creating cinemagraphs take only a few minutes on average. With our live masking technology, and intuitive software, living photos come to life with the swipe of a mouse.

#2 Cinemagraphs are only for Fashion.

FALSE. Yes, cinemagraphs started in the fashion realm, with living photos created for brands such as Chanel, but as a medium, the possibilities are endless. People, places and things of all kinds look great as a cinemagraph.

#3 Cinemagraphs are GIFs.

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Cinemagraphs: The Hot New Advertising Medium on Instagram

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Get Engagement on Instagram

If your brand isn’t on Instagram then you’re sure to be left behind by competitors who are. According to Econsultancy, during an average day, Instagram users post 70 million photos and videos, and Like over 2.5 billion posts. While Likes don’t always equate to sales, engagement on Instagram is off the charts in comparison to other social networking sites. Socialbakers did a test with the top 25 most engaging brands on social media and found that the average post engagement rate is 3.31% on Instagram, compared to only 0.07% on Twitter.

InstagramVsTwitter

What’s more engaging than still photos on Instagram? Cinemagraphs

Cinemagraphs are the hot new thing that’s just about to explode all over Instagram. Brands and photo enthusiasts have been picking up this mesmerizing photo effect like wildfire and now it’s becoming one of the most sought out advertising mediums. In fact, one of the very first cinemagraph video ads on Instagram and Facebook was only created in April of this year by the famous shoe brand, Stuart Weitzman, seen below.

Suart weizman cinemagraph

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Learn How-To Edit and Share Your Cinemagraphs

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We’ve created a lot of basic tutorials on how to trim, mask, loop, and edit your cinemagraphs in Cinemagraph Pro for Mac. We’ve also gone through tutorials on how to share your cinemagraph creations on social networks and websites. In this video, learn how to do it all in under 10 minutes.