Late last year we covered the rise of vertical video, and it's foreseen popularity in advertising. We are also continually discussing how and why cinemagraphs are the ideal medium for marketing. Now, I don't want to come to any conclusions here, as the notions above are both drawn on clear trends (and common sense) in the digital space, but it seems as though Jeep has taken a few tips from the old Flixel machine. Hey, I don't blame them![Read more…]
Over the last year, we've seen an explosion in double exposure photos. That design technique where you blend two photos together to create a mesmerizing hybrid image.
Even more popular, are double exposure sihlouettes. Usually a side profile or portrait, often blended with a scenery, like mountains, trees, or the ocean, as a few examples. It's like peering into someone elses mind. Though not an entirely new trend, they've gained popularity over the last year, and, consequently, people have begun to take new and exciting creative spins on the technique.[Read more…]
You voted, and the results are in. We chose one cinemagraph from ten of our most popular cinemagraph categories. From sports, to fashion, to landscape, these cinemagraphs shone above the rest. And you chose the top three.
Coming in at #1 is a stunning cinemagraph ad for Brathwait watches, created by one of our very own Flixel Wizards, Virgo Haan.
Beautifully constructed with a seamless loop and eye catching visuals, it's no surprise that Virgo's cinemagraph inched above the rest in the voting.
How did Virgo create the #1 Flixel cinemagraph of 2015?[Read more…]
Filed Under: News
So, you’re pitching a new campaign to your client and you need some fresh ideas. Hello, cinemagraphs! What better content than highly engaging living photos? As the Wall Street Street Journal recently wrote, "In an attempt to cut through the noise, marketers are increasingly experimenting with new visual mediums. Cinemagraphs — still photographs incorporating looping video elements — are a recent example of such a tactic." Using cinemagraphs as part of digital marketing campaigns will not only set your company apart, it will also delight your clients. No wonder cinemagraphs have been named a top design trend for 2016.
1. Social Media
When looking into how to market a brand, it's important to think about the different methods and outlets to best showcase the company, product or service. Social media plays a huge role in digital marketing. With the popularity of networks such as Facebook, Twitter, Instagram, Google+ and Tumblr, it’s important to hit each channel with accuracy and effectiveness.
Case Study: Bates Motel
Inspired by the Hitchcock genre-defining film Psycho, Bates Motel is a runaway hit thriller on A&E. For the series 3 premiere, A&E decided to do something big. Their mission: to create stunning cinemagraphs based off of the infamous Psycho images. The creative direction and execution of this shoot came from pro photographer Dylan Coulter and Mark Homza of Flixel. The network posted the cinemagraphs to Facebook, Twitter, Instagram and Tumblr and saw thousands of shares and comments. Fans of the show loved A&E's creativity and the network was thrilled with the results.
Email continues to play a key role in marketing strategies. Every email marketer looks for ways to improve campaigns and drive deeper engagement through the use of design, images, and copy. A popular trend is to add in small looping animated GIFs to catch the readers attention. As recipients of many email newsletters, this can often be too much. Subtlety is the key to success here, and it comes in the form of cinemagraphs.
Case Study: House of Cards
Big brands are using cinemagraphs in their marketing strategies. House of Cards is currently Netflix's largest original series with 39 episodes in total, and arguably its most successful. Having won 4 Emmy awards and 2 Golden Globes, it's clear that House of Cards is doing something right. For both season 2 and 3 of HOC, Netflix used cinemagraphs in their email marketing campaigns. The virality and success of these campaigns show just how powerful living photos can be.[Read more…]
The power of cinemagraphs on Instagram
We know how powerful a great image on Instagram can be and cinemagraphs take engagement on Instagram to an entirely new level. In our own informal studies, we've seen a very positive lift from social media posts with cinemagraphs. Everyone seems to love how cinemagraphs auto-play and auto-loop and the medium has rapidly taken its place alongside photography and video as something we'll see and use everywhere and everyday. It's no suprise to us that on Instagram, cinemagraphs almost always see more comments and more likes than a still photo.
Major brands and advertisers are eager to tap into the power of the cinemagraph medium. Flixel is working with a large market research firm on a formal study that will directly benchmark a cinemagraph against a still photo in social media ads. The results will be significant, not just for Instagrammers looking to up their game, but also for marketers and advertisers hoping to forge deeper connections with their customers.
Using cinemagraphs as part of digital marketing campaigns will not only set your company apart, it will also delight your clients. No wonder cinemagraphs have been named a top design trend for 2016.[Read more…]
With Flixel Cinemagraph Pro, creating a cinemagraph is easy. The hardest part is conceptualizing your scene and shooting the desired footage. Follow these 7 steps and create mesmerizing cinemagraphs today.
1. Use a Tripod or Steady the Camera
We say this all the time, but, please use a tripod. Whether it’s a pocket tripod for your iPhone, or a standard tripod for your DSLR, use it. A steady surface is essential for creating cinemagraphs. You CANNOT make a cinemagraph with handheld video. Set up your scene, use a tripod, capture the footage, and the editing will be easy.
2. Frame like a Photo
The key is to frame your scene like you would frame a photo. Since a cinemagraph is a photo with small elements moving in a loop, it is crucial that the captured video is shot with clear artistic direction. If you’re a videographer, you will be familiar with this style of framing. Each scene needs to tell a story. Capture the video, and through selected motion, tell the unique story.
3. Smooth Loop
Cinemagraphs are all about illusion. Think of it like a magic trick; if your loop is not smooth or seamless, then the illusion will be broken. To achieve this, play with minor adjustments in the trim/timeline, speed, crossfade and type of loop (bounce/repeat).
By Ixhumni[Read more…]
We love using the Adobe apps with Cinemagraph Pro. We were among the first developers to tap into the power of the Adobe Creative SDK, adding integration between Cinemagraph Pro for iPhone and iPad in the December 2014 release. With the release of Adobe Post, we were naturally excited to see how this simple and effective tool could add to the Cinemagraph Pro workflow.[Read more…]
Canada's CTV National News featured Flixel and the new visual medium of cinemagraphs on last night's broadcast. As many have predicted, 2016 will be a big year for cinemagraphs. The medium is rapidly taking its place alongside photo and video as something that photographers will create every day, and that marketers will use in every form of advertising.[Read more…]
Flixel Teams With truTV and Pizza Hut for World's First Ever Cinemagraph TV Commercials
Most of us tune out TV commercials. Usually, it's not because the content is drab (even though some of it is), but because we don't want to be harassed by ads when we're watching our favourite show. How can advertisers cut through the noise and create captivating content that feels less like a traditional ad?[Read more…]
Snoopy the Hootsuite Owl Brought to Life in Cinemagraph Series For Real-Time Marketing Case Study
Our friends at Hootsuite HQ in Vancouver rolled out a very fun holiday video that features their owl mascot. Here's how they explained it:
"For the holidays we wanted to do our own take on the popular yule log videos. This is Hootsuite's Holiday Owl, 40 minutes of pure, cute, heart-warming Holiday owl perched by a roaring fire."
The minute we saw the video we knew -- this was meant to be a cinemagraph. Or better still, a series of beautiful cinemagraphs. So using Cinemagraph Pro for Mac, we quickly and easily created four living photos of Snoopy. From start to finish the whole process took us less than 30 minutes. That's the power of using Flixel to create HD quality living photos.[Read more…]
It's time to vote!
2015 was a very big year for for Flixel Artists. Thousands of stunning cinemagraphs have been created, shared, and uploaded by our Flixel community. Last year, we named the top 10 cinemagraphs of 2014, chosen by our team. This year, we're taking a different approach.
As tough as it was to do, the Flixel Team team narrowed down the list to a favourite cinemagraph from each of the top cinemagraph galleries featured on Flixel.com. Instead of us voting on the best of the best, we thought it would be fun to have you vote! Scroll through the cinemagraphs, and then head to the bottom of this post where you can pick your #1 favourite. You can click on any of the flixels to see them full-screen.
Voting closes on December 31st and we'll announced your top 3 in the new year!
Mr Monty, by Ronya Galka
Filed Under: News
As busy as the holiday season can be at many companies, Flixel still found the time to secure a spot on Santa's Nice List this year. We partnered with Nutram, a Canadian holistic pet wellness company and donated our creative services to a wonderful innitiative -- helping Nutram create the first holiday cinemagraph cards featuring Canadian influencers and their pets.
And that's not all, if you're a Canadian, you too can be a part of this innitiative! It's easy, we promise. The goal: to raise money for Oxford County Animal Rescue. Give a little back this Holiday season. If you're a pet owner, we bet your social feeds are already filled with cute pictures and videos of your little buddy. Maybe even cinemagraphs if you're ahead of the curve.
Sean Ward, YouTube vlogger, Kat Langdon, singer, and Lemon
We've been waiting for this — Facebook's rollout of their new video profile feature. As Mashable first reported back in September, profile videos are the biggest update to Facebook profiles since the rollout of Facebook Timeline. Facebook's video profiles allow you to replace your static profile photo with a 7-second looping video.
California and the U.K. were the first to see video profiles and now it appears Facebook is rolling them out around the world. Since the Flixel team has offices in Toronto and NYC we were excited to see them roll out across Canada and the rest of the U.S. last week. The possibilities are endless. A once static image, transformed into something unique, something with personality, something with a hint of movement that tells a much better story about a Facebook user. Instead of adding a video, why not get creative and replace your profile photo with a cinemagraph? It's the perfect way to bridge the gap between photo and video, and add visual interest to your profile.
Filed Under: Facebook
Tis the season to reconnect with friends and family, whether it's throwing a holiday party, or sending cards to loved ones across the globe. Whatever your tradition, I'm sure you've sent or recieved many holiday photos in your lifetime. Red and green sweaters, glistening tinsel and awkward smiles. What if I told you that your holiday photos didn't have to be so ordinary?
By Jacqueline Amparo
Over the years, the way we connect with the world has shifted more and more towards digital. Instead of writiing a letter, we send a text message. Instead of printing a photo, we post it online or send by email. This year, why not send your loved ones a holiday cinemagraph. With auto-playing video on Facebook and Twitter, and auto-looping video on Instagram and Vine, cinemagraphs come to life in magical ways. It's a beautiful thing.[Read more…]
Filed Under: cinemagraphs
We've longed to bring cinemagraphs to digital picture frames (read TVs) so our amazing community of Flixel creators can display their work on a big canvas. With Apple TV, a magical experience is possible, and we've made it a reality.
Introducing Flixel TV, for Apple TV. For the past year we've been hand curating the best cinemagraphs uploaded to Flixel.com by our community. Updated daily, our galleries range from Nature, to Fashion, to Cityscapes, to Black & White. Now, all of these galleries are available for viewing in HD, full screen, on your Apple TV.[Read more…]