Have you thought about adding cinemagraphs to your social media posts and ads?
Think cinemagraphs are only for deep-pocketed marketing groups at Disney, Netflix, Chanel and Saks Fifth Avenue? Well think again. As Adweek, Time, Marketing Land and other major publications have recently proclaimed, 2015 is going to be the year of cinemagraphs for social media marketers. Are you ready?
If you haven’t started exploring cinemagraphs for your business, you’re likely missing out on a great opportunity to increase engagement with your audience. Studies have shown that social media posts and social media ads that use a cinemagraph – “a living photo” – are seeing as much as 5 times the click-thru-rates as posts that use a still photo.
Seems that we just can’t ignore the magic of a cinemagraph and that’s great news for social media marketers. And unlike trying to create cinemagraphs with traditional hard to use photo-editing and special effects programs, Cinemagraph Pro for Mac and Cinemagraph Pro for iPhone/iPad makes it easy and fun to do. The results can be spectacular and magical.
Below are five examples of cinemagraph in social media posts or ads on Facebook, Twitter, Instagram, Vine. and Tumblr. They can help you increase ROI on your social media marketing programs.
– Flixel (@Flixel) February 1, 2015
A video posted by Flixel Photos (@flixelphotos) on