Fashion Design & Cinemagraphs
Petra Å vajger is a recent Fashion Design graduate from The Faculty of Design in Ljubljana, Slovenia. While Å vajger plans to pursue her masters in graphic design, she currently works as an event photographer. Å vajger is a multitalented artist with a distinct quirkiness and edge to her art. Interestingly, she “never really felt like a fashion designer,” noting that her true passions are GIFs, and more recently, cinemagraphs. From digital animation to living photos, Å vajger has mastered the art of the short looping video.
Discovered By Flixel on Behance
A popular member on Behance, her work is appreciated by artists from around the globe. Behance is a network of sites and services specializing in self-promotion, such as consulting and displaying online portfolios. Acquired by Adobe, all Behance members require an Adobe Creative Cloud account to join, thus the caliber of work is often incredible. Check out her Behance profile for more eye-catching work.
Back in 2011, she was first introduced to the art of living photos by the work of Reed and Rader, a talented duo based in Brooklyn, New York. While working and conducting research on her final thesis paper in 2013, she discovered Flixel, which at the time was being used to create cinemagraphs on America’s Next Top Model. Her paper discusses the place of cinemagraphs/GIFs in the fashion industry as a new medium of fashion presentation. Drawn to subtle, looping movements, cinemagraphs became a perfect pairing of her education (fashion design) and her passion (GIFs).