Cinemagraphs Come to Facebook Cover Videos

Click the cinemagraph above to see it full screen, or grab the embed code

Cover Images for Facebook Business Pages Can Now Include Cinemagraphs

Once again, Facebook is changing the way business pages look. In late 2015, Facebook introduced the option to add video to your personal Facebook Profile. Many swapped out boring static images for fun looping videos! Flixel was actually chosen as one of a few apps to be included in the Facebook Profile Expression Kit last year, joining Vine, Boomerang, and Facebook’s MSQRD as apps directly integrated with the feature. But, profile videos was just the start — Facebook is continuing to push video on their platform in new and creative ways.

We’ve been waiting for this day for a while now. Facebook Cover Videos are here!

The option to add a cover video is starting to roll out to business pages on Facebook. We were lucky enough to see this feature pop up on the Flixel Photos Facebook page today!

Although most Facebook Business Pages have yet to see this update, we wanted our readers to be prepared for when their day comes!

Here’s everything you need to know about using Facebook Cover Videos:

  • Users will upload a cover video in the same way they upload a cover photo now
  • Facebook Cover videos can be 20-90 seconds in length, no longer, no shorter
  • The recommended video crop is 820 x 312 pixels
  • Cover videos auto-play and auto-loop
  • In the bottom right corner, there is a mute/un-mute option
  • Facebook Cover videos start playing with the sound muted

You know what this means, right? Cinemagraphs are pretty much made for cover videos. Traditional video, filled with lots of different cuts, scenes, and chatter, may appear busy on a Facebook Profile or Page. Cinemagraphs, on the other hand, have a more classy appeal. They require no sound, contain a perfect loop, and draw attention without screaming for it.

If you haven’t received the update yet, you can still add some cinemagraph action to your profile. Use Cinemagraph Pro for iOS to create and share your Facebook Profile Video! Check out our tutorial below to learn how. And don’t forget you can try Cinemagraph Pro for macOS or Cinemagraph Pro for iOS free.

Let us know if the comments if you’ve got access to the new Facebook Cover Video feature, or if you’ve seen other company pages using them!

(Flixel Marketing Manager)

When Cassandra was six, she was asked to share a story with her class…and hasn’t stopped telling them since. Now she does so through photography, video and writing, but with the same sense of wonder - and love for glitter - as her inner kid.