Facebook Partners with Flixel on New Profile Video Integration

Cinemagraph software company one of Facebook’s early partners for Profile Expression Kit

TORONTO, ON, April 12, 2016 – Flixel Photos, a visual storytelling company that enables content creators to produce cinemagraphs, announced today that it is one of a select group of beta partners for Facebook’s new Profile Expression Kit, which allows users to create a video in 3rd-party apps and directly upload as their Facebook profile video.

Click the cinemagraph to get an embed code 

Announced today at the F8 Facebook developer conference, the integration will allow users to easily create high-quality cinemagraph profile videos and easily upload to Facebook directly from Flixel’s Cinemagraph Pro for iOS app. Flixel joins Vine, Boomerang, and Facebook’s new MSQRD app as Facebook’s first Profile Expression Kit integration partners.

“We’re excited to work with Flixel as one of our beta integration partners and make cinemagraph profile videos available to the Facebook community,” said Ryan Houx, Product Marketing Manager, Facebook. “Like the moving photos in Harry Potter, cinemagraphs are an exciting and magical new visual medium that bring still photos to life. I know the Facebook Community will love creating these living photos for their Facebook profiles.”

In fall 2015 Facebook added the ability to replace static profile images with seven-second looping profile videos, and Flixel users have already started to create cinemagraph profile videos. Flixel also released an updated version of its paid app Cinemagraph Pro for iOS at F8 2016, which gives users the ability to create and export high-quality cinemagraphs to Facebook profile videos.

“Cinemagraphs have rapidly taken their place alongside photos and videos as a visual medium you’ll see everywhere in 2016,” said Robert Lendvai, CMO, Flixel Photos. “Partnering with Facebook gives our community of both professional and amateur creators another platform to connect with each other and show off their personality.”

Facebook will have a profile video booth set up at F8 where attendees can shoot and create quick Flixel profile videos against a backdrop. Flixel has also created a new series of cinemagraph tutorials, including how to create Facebook video profiles directly in the Cinemagraph Pro for iOS app.


F8 attendees can learn more about Flixel’s profile expression kit integration at the ‘Enabling Self Expression with Profile Picture Frames and Videos’ keynote with Aigerim Shorman, Product Manager, Facebook, and Ryan Houx, Product Marketing Manager, Facebook.

Cinemagraphs have been named a top design and photography trend for 2016, blending photo and video together in a new content medium. In 2015, Flixel partnered with Facebook and Instagram to study how users interact with cinemagraphs vs. still photos, and according to Flixel research, people view cinemagraphs for nine times longer than still photos.

Flixel is available for download on the App Store.

To learn more about Flixel, visit www.flixel.com.

For more information on Facebook’s profile expression kit, visit developers.facebook.com.

Social media links:
Facebook https://www.facebook.com/flixelphotos
Twitter https://twitter.com/Flixel
Instagram https://instagram.com/flixelphotos

About Flixel

Founded in 2011, Flixel is a Toronto-based startup that offers a suite of tools to photographers, videographers, and marketers to create “Living Photos” or “cinemagraphs” – a still image with moving elements. The company’s patent-pending technology allows users to easily create Cinemagraphs within seconds on Mac, iPhone and iPad. The company’s Flixel Cloud Platform is the premier web service for discovering, and sharing Cinemagraphs in HD. Flixel Studios, the company’s in-house agency, has worked with top brands including ANTM, A&E, Emmy Awards, Facebook, HBO, Mashable, Marriott Rewards, Mercedes, Panasonic, and TED on cinemagraph campaigns seen around the world. Flixel counts Tyra Banks among its investors.

For additional information, contact: 

Robert Lendvai, CMO, Flixel Photos Inc.
robert@flixel.com | @robertlendvai


(Chief Marketing Officer)

Robert eats, sleeps and snores cinemagraphs while leading the Flixel Marketing Team. He stands at work but spends an awful lot of time seated on his road bike.


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