Differentiating yourself is becoming an increasingly larger challenge for creators, marketers and businesses that are active in a content-saturated digital space. We are big fans of finding ways to stand out in a crowd; in fact, it’s what we do.

Flixel at the Discoverability Summit

We were thrilled when the Canadian Radio-television and Telecommunications Commission (CRTC) and the National Film Board of Canada invited Flixel to share our thoughts on the role of cinemagraphs in the evolving content market at this year’s Discoverability Summit, a two-day event focusing on “Content in the Age of Abundance”.

Photo by Nick Wons

Speakers and industry leaders, including Flixel co-founder and Chief Creative Officer Mark Homza, gathered at the Thompson Hotel to facilitate learning forums and creative discussions on strategies, tools and approaches that can tackle the challenge of discoverability. Produced by Fifth Element Group, the summit featured 65+ speakers and panelists, with 20 sessions, 4 keynote speakers and an interactive Hub Zone featuring amazing tech, gadgets, and devices. 

As a part of the Canadian Innovation: A Showcase of Leaders panel, Mark discussed how marketers use cinemagraphs to increase engagement on social channels.

Photo by Nick Wons

“In a day and age where content consumption is fragmented across multiple channels and the demand for new content is insatiable, brands need to explore non-traditional forms of communication and leverage new technologies,” shared Mark after the panel. “Doing so will produce quality content efficiently and at scale.”

Flixel partnered with the Discoverability Summit to show how cinemagraphs are the future of effective and efficient content production through our interactive Flixel Booth in the Hub Zone. We invited attendees to create their own cinemagraphs with photographer Adam Sherwin, who transformed their still photos into engaging, futuristic moving images. Individuals who participated received their unique cinemagraph through e-mail, which they could then share as their profile video on Facebook. Check out our cinemagraph gallery from the event to see more!

We had a fantastic time connecting with fellow content-enthusiasts to chat and show where content is heading next. From where we stand, it’s pretty mesmerizing.