In this video, we bust 5 common myths about cinemagraphs.

#1 Cinemagraphs take hours or days to create just one.

FALSE. With Cinemagraph Pro for Mac, creating cinemagraphs take only a few minutes on average. With our live masking technology, and intuitive software, living photos come to life with the swipe of a mouse.

#2 Cinemagraphs are only for Fashion.

FALSE. Yes, cinemagraphs started in the fashion realm, with living photos created for brands such as Chanel, but as a medium, the possibilities are endless. People, places and things of all kinds look great as a cinemagraph.

#3 Cinemagraphs are GIFs.

FALSE. Yes, cinemagraphs can be displayed in the GIF format, but, cinemagraphs themselves aren’t GIFs. Cinemagraphs are still photos where a minor and repeated movement occurs. It’s like saying Photographs are PNGs.

#4 Cinemagraphs are a gimmick/fad.

FALSE. Cinemagraphs are an artistic medium, finding a place for themselves in the mainstream market. Advertisers and social networks are now catering to cinemagraphs, with auto-playing and auto-looping video on the rise. Watch out world, cinemagraphs are about to hit your newsfeed by storm.

#5 You can’t sell a cinemagraph.

FALSE. Cinemagraphs are being sold by photographers, videographers and marketers for BIG bucks. If you can sell a video, and you can sell a photo, you sure as hell can sell a cinemagraph. Digital ads, photography bundles and photo booths are all great ways to make money from your living photos.