Having trouble finding the right types of customers? Not seeing enough clicks and visits from your ads on Facebook, Twitter and Instagram? Follow these digital advertising tips to bring your ad game to the next level.
1. You’re a Human, So Be Human.
It’s very easy to forget about authentic branding because we’re so focused on finding the mix that works for our marketing cycles, sales and metrics. It’s time to do the opposite: Cut the marketing bafflegab and use terms that relate to your customers. Flowery language may look great on paper, but it may be lost on many – or worse, it’ll completely turn them off. Be HUMAN, dammit.
Make your copy clear. Tell the viewer why they should care, and what your value is. Give them a compelling, honest reason to delve deeper into the relationship.
2. Get “Ballsy” (for lack of a better term)
We’ve all heard of “click bait” – the sneaky trap to get you to read top ten lists and pop culture think pieces. I’m not saying you should trick your potential customers – BUT – give them something that will grab their attention, tap into their emotions and motivate them to visit your social channels.
Challenging the status quo can be a good thing. When we said that “cinemagraphs are the future of photography,” you can image what photographers had to say about that. As it turned out, those ads performed incredibly well and received a lot of engagement. It gave us a chance to communicate with our potential customers and start a meaningful conversation.
One of our most read blog posts is GIFs vs HD Cinemagraphs, which performed well because we responded to a popular conversation amongst our direct audience. Think of something that can stir up some interest, and go from there. It could be a video indirectly explaining the differences between your competition and you, or even a whitepaper with powerful information to back that up. Whatever your “get ballsy” is, I dare you to try it out. Don’t let them call you boring.
3. Just keep testing, testing, testing…
In homage to Finding Dory, this tip couldn’t be more accurate. It’s rare to see ad performance skyrocket on the first try. There are often many, MANY iterations before it becomes successful. Sometimes you’ll strike gold with a new concept, but often, you’ll end up doing a lot of tweeking with the copy, the call-to-action, and of course the creative before you make the most effective ad.
Because of all this ad testing, it’s good to have one person in charge of analyzing the ad data, and using their insights to direct the creative team. If you’re an all in one shop, well, listen to the metrics.
As someone on the content and creation side, I’ve learned to never get phased when you get the news that your ad really does suck. Instead, look into the metrics and find out why. If it’s a Facebook ad, take a look at the activity in the comments section. What is your audience feedback?
Moral of the story: be Dory. Test until you get it right.
4. Stand Out: Be a Thumb-Stopper
We live in a visual world, and because of that, getting your ad noticed can be extremely hard. People are bombarded by photos and videos, not only from their friends and family, but also from advertisers like yourself. So, how do you differentiate online? What can make your creative content a thumb stopper?
Well, we have something that may…. WILL, do the trick. I know, that was a bit cocky, but we’ve seriously got the data to back it up. Just check out this case study on how Microsoft used cinemagraphs in Facebook advertisements, gaining a 110% lift in engagement, among other benefits!
Cinemagraph ads are outperforming still ads, and that’s a fact. You may not have the time, money, or resources to go out and create a professional video ad… but you know what you do have time for? One of our best digital advertising tips: Create cinemagraphs. You can even make professional quality cinemagraph ads, right on your iPhone, with Cinemagraph Pro.
5. Identify and Agree on Social Metrics
This one is fairly straight forward, but is important to keep in mind when creating your ad. What exactly do you care about measuring? Is it the amount of engagement (likes, comments, shares)? Or the amount of trial downloads? Set goals for your social media marketing. This will keep you on track, and make sure you’re optimizing your ads to achieve these goals.
Hopefully these digital advertising tips have given you some information that you can take when creating your next ad! These are just a few things we live by, and I wanted to share them with you, our beloved community.
If you have anything you’d like us to write about, shoot us an email at support@flixel.com. We’re always looking for new content to share!
To induce someone to favor you with their business, you normally have to offer them some need-filling advantage. Let’s review just a few of die possible needs people want filled: convenience, better quality, lasts longer, saves time, looks better, performs more functions, state-of-the-art, saves you money, makes life less difficult (saves effort), makes you more money, more effective, etc.
What do your customers want or need most in the product or service you offer?
Do they want the convenience of knowing they can go down the block and get it from you, or the knowledge that your firm stocks or offers more items, or sizes, or products than any other company?
Do they want the top-of-the-line product or service? Or, do they want highly personalized service, attention, advice and instruction?
Perhaps they merely want to acquire the kind of goods or services you sell at the lowest possible price. Or maybe price alone isn’t what they’re after. Maybe they want the best guarantee, service policy or service to support the sale.
I don’t know which need or which combination of needs your potential customer seeks more than anything else, but that customer does seek fulfillment of some singular need or combination of needs, and sometimes the customer doesn’t even fully realize his need. But once you find and fill that need, you own your business niche.
If you don’t know what needs your customer most wants you to fill, start by recognizing that no one can be all things to all people. You dilute your image as a need- filler when you try to do that.
So, first determine which needs you can fill, consistent with who you are, what your business is and how you operate.
Then talk to clients, prospects, and customers, and have your salespeople do the same. Experiment with the image you convey in your advertising and promotion.
www.grandeurconsulting.ca
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