Flixel took to the Red Carpet on Saturday with Lincoln Motors at the Spirit Awards. The Lincoln Motor Company was a major sponsor, and their Hybrid MKZ was front and centre at the event with a live cinemagraph shoot for attendees. Held in Santa Monica, the day before the Oscars, the Spirit Awards brings together Hollywood A-Listers and filmmakers in celebration of independent films.

MKZ Hybrid Ad with Matthew McConaughey

Lincoln Motors has created a series of commercial advertisements featuring Matthew McConaughey; the most famous being the third commercial in the series,“Bull”. In their most recent ad, “Balance,” McConaughey is seen in Griffith Park in front of the L.A. skyline while pondering the MKZ Hybrid’s balance of beautiful design and fuel efficiency. Urban and rural imagery, nicely juxtaposed, underscores the idea that luxury car buyers need not compromise on style to be environmentally responsible.

Hybrid Car, Hybrid Photography

This commercial was the main inspiration for this MKZ Flixel shoot. Attendees were encouraged to sit in the sleek Lincoln Hybrid with the L.A. backdrop, and we captured and created a living photo for them to share on social media. For every social share, Lincoln is making a charitable contribution. Creating these hybrid photos was made easy shooting 4K footage with the Panasonic GH4, and editing the video in Cinemagraph Pro. Check out some of the cinemagraphs on Lincoln Motors Flixel page, and easily share them on your Facebook, Twitter, Tumblr and Google+ accounts! Don’t forget to #MKZHybrid