5 Reasons to Use Cinemagraphs in Your Marketing Strategy

1. Big Brands are Using Cinemagraphs

A&E, Lincoln Motor Company, Proactiv+, Panasonic, Travel Alberta, Kraft, America’s Next Top Model, Macy’s, Marilyn Monroe, IKEA have all used Flixel Cinemagraph Pro for digital ads and social media posts. Cinemagraphs have also been used by companies like Netflix (House of Cards), Disney, Prada, Coca Cola and Chanel, just to name few. As this list of acclaimed brands grows-and it will-do you want to be left behind, or would you rather keep ahead of the curve?           

2. The World of Native Advertising is Here

With video now auto-looping & auto-playing on Facebook, Instagram, Twitter, Google+, Tumblr, and Vine,  social networks are perfect for sharing cinemagraphs at HD resolution with Flixel.

3. Cinemagraphs Tell Stories

The art of creating a cinemagraph is essentially highlighting specific moments, and isolating those special movements in a continuous loop. How great is that for marketing? Put the focus on the product, brand, or experience that you’re selling and convey a message. Tell a story. Make your audience think.  

4. Cinemagraphs Drive Engagement

We’ve said it before and we’ll say it again. Cinemagraphs drive engagement. They’re a captivating medium that people just can’t stop staring at. They also drive more CTRs than still images; a lot more. You can read all about how they perform in digital advertising here. Get more attention and more clicks by using cinemagraphs to mesmerize.

5. Creating Cinemagraphs is Easy with Flixel

Don’t believe us? By now you’ve probably read about how it takes famed fashion photographers Beck and Burg over 2 weeks to create a cinemagraph. How about you read some of the testimonials below from our beloved Flixel community. Cinemagraph Pro for macOS allows for minimum time spent in post production. We provide the tools for magical visual storytelling. You provide the talent and creativity. BAM.

“What was great about using Cinemagraph Pro is that I was able to quickly download my footage and test to see if I had captured what I needed to achieve my vision. In the past when I shot cinemagraphs I would have to cross my fingers and play around in Photoshop or After Effects, hoping I had gotten the ideal footage. With this new software it would take me just a couple minutes to ensure I have gotten exactly what I needed.” -Lindsay Adler

“I was using Photoshop before but Flixel makes the process much easier.” -Dan Felstead
“Having a blast with the software and app. Really stoked to be able to add to my tool box as a video editor/videographer. I look forward to using it more and more. ” -Andrew Benavides

(Flixel Marketing Manager)

When Cassandra was six, she was asked to share a story with her class…and hasn’t stopped telling them since. Now she does so through photography, video and writing, but with the same sense of wonder - and love for glitter - as her inner kid.