Guest Blog: Cinemagraphs in Marketing by Hendra Aditya Kurniawan

Cinemagraphs for Digital Marketing. A New Technology for Visual Storytelling.

Keep Moving!

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Businesses are getting tougher nowadays. To be able to compete, we have to keep moving. Technology will always be one of the strongest weapons to build up and sustain a business. Keeping up with trends and looking ahead is key to succeeding. The good news is, there’s no need to search far, just look into our gadgets… the world is in the palm of our hands. Websites, apps, social media and instant messaging have become powerful digital media technologies for business, especially when it comes to marketing.

Look Ahead!

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Everyone is now on the internet all day long. Marketers are doing e-commerce. Advertisers are using digital ads. Digital marketing is more intense than ever before. Even many start-up businesses are beginning with profiles and pages on Facebook & Instagram; raising awareness for their company and connecting with people from across the globe.

Have you realised that many businesses are putting their ads on social media, websites, instant messaging and even mobile apps? The key is, they are all using good photos and videos. Emphasis on videos. Good quality content makes brands more credible and appealing to the viewer. Take a look at the article, Social Media Video Mania. The time for uploading native video content that works well with autoplay (and no sound), is now. Start creating cinemagraphs and watch your audience grow.

Avoid Crowds!

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Digital marketing is so powerful. We can now all be 24/7 marketers. The downside is, with all of these tools and insights at our fingertips, the digital marketing world is overcrowded! So, how do we attract people and potential customers when the digital sphere is flooded with millions of photo and video ads? One effective way to get out of the crowd is to show the uniqueness of using Cinemagraphs for your digital ads. When photos and videos are becoming common and boring, people are more attracted to eye-catching things. Cinemagraphs (or Living Photos) is the combination of a still photo and motion video. It is more than a photo, but less complex than video. Cinemagraphs are the perfect balance.

Be Different!

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Be different and unique! Tell your story visually through Cinemagraphs! People will enjoy the still, engage with the motion, and understand the story. Without the need for audio, cinemagraphs deliver comprehensive messages by focusing the viewer’s attention onto a specific area. The medium is already here, you just need to keep innovating and coming up with new ideas. Make your story come alive and get your brand noticed!

Cinemagraph Technique

Fortunately, it has never been easier than before to create a cinemagraph, thanks to Flixel. The fastest way to edit cinemagraphs is with Cinemagraph Pro, and timelapses with Persecond for Mac.

Also, using Flixel Cloud, you can share and stream cinemagraphs easily. You just need to focus and be more creative with your gears. I capture short movies with DSLR, mirrorless, smartphone and action cameras, and shoot outdoor, indoor, and studio. The more you practice, the more innovative and skilled you become.

Check out Hendra’s beautiful collection of cinemagraphs, here.

About:

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Hendra is a Cinemagrapher and Web Designer, based in Jakarta, Indonesia.
With a passion for photography and technology, he’s been running his own business EVANIA.co (http://livingphoto.co) since 2011.
He’s attended the Canon School of Photography and Darwis Triadi School of Photography.
Hendra previously worked in the credit card and market research banking related fields, holding an undergraduate degree in Computer Science, as well as an MBA. 

(Flixel Marketing Manager)

When Cassandra was six, she was asked to share a story with her class…and hasn’t stopped telling them since. Now she does so through photography, video and writing, but with the same sense of wonder - and love for glitter - as her inner kid.