Cinemagraphs have started to take their place alongside photography and videography. Soon, they will become mainstream. As digital marketers all compete for our attention with banner ads, social media campaigns, digital displays and websites, cinemagraphs are proving to be a highly effective visual medium that can transfix an audience and hold attention for far longer than a still photo. And, while videos can be a great way to get a message out, they are often too incessant and too busy for the average viewer to stay focused on.
As cinemagraphs continue to evolve and find their place in the mainstream market, we want our Flixel community to be the first ones succeeding and making money from their living photo creations. So, we compiled a list-we love lists-of the top 5 ways for photographers and videographers to make money from cinemagraphs.
1. Photo Booth
Traditional photo booths are a ton of fun, but cinemagraph photo boothsâ€¦ now they are something really special. Moving props, shimmering backgrounds, and flowing hair; the options are endless. We’ve created photo booths for big events and clients such as Lincoln Motors at the Spirit Awards, the Royal Ontario Museum (ROM) and Panasonic Beauty at New York Fashion Week. See the examples below for some inspiration!
2. Web Sites
Create cinemagraphs for your client’s website. Each cinemagraph you create and upload with Flixel has a unique page and a unique embed code. That code makes it very easy to add a flixel cinemagraph to a website, allowing the cinemagraph to auto-loop and auto-play in HD. The process is exactly the same as embedding a YouTube video. Our Flixel Cloud service enables you to add your own watermark (or a client’s) to an image, and control what happens when someone clicks on the cinemagraph. For example, the cinemagraph could link to a landing page for the product, service or brand being shown.
Check out our tutorial on how to embed Flixel cinemagraphs into your website.
3. Stock Cinemagraphs
As living photos become more and more popular, the need for talented stock cinemagraphs creators is now. As many professional photographers know, there is a lot of money in stock. Diversify your pool of work and make money by doing so.
4. Add to Photography Bundle
Export looped cinemagraphs and put them together into a short video reel. You could also put in a background track with the video. This can then be uploaded to YouTube or Vimeo, as well as burned on a DVD or USB for your clients. Imagine how beautiful a reel of wedding cinemagraphs would look looping on a digital photo frame! You could even package the frame with the bundle. Adding cinemagraphs to your photography and videography bundles will add dimension to your service and set you apart from the crowd. Not to mention, cinemagraphs are a lot of fun to make, both for the photographer and the subject. You’ve already got a tripod and a camera; simply shoot some short video clips, edit them into cinemagraphs and wow your customers.
5. Social media
Clients love to share and post cinemagraphs on Facebook, Twitter, Instagram, Vine and Tumblr. All of these social networks now support HD quality, auto-playing, auto-looping video. Otherwise known as a cinemagraph. You can export out a looping video that you can sell to clients for them to upload themselves.
So that’s 5 ways to make money from creating cinemagraphs. What ways are you selling your living photos? Let us know in the comments below.